Colin Lawson
Founder & Partner

Founded Equilibrium (then Applewood) in 1995

I was on a youth training programme with the Automobile Association and the offices of Norwich Union were next door. The consultants had nice cars and seemed to spend a lot of time out for lunch, so I decided that was a more attractive proposition and managed to get myself a job there as a trainee broker consultant.

After working at Norwich Union and then Britannia Life, I set up a financial planning and investment management company, Applewood (now Equilibrium), back in 1995. The rest is history! 

I originally started Applewood because I thought that I could do a better job for clients than a lot of the advisers I called upon in my broker consultant days! I also realised that I’d never be comfortable working for large organisations, having to follow decisions that I didn’t agree with or work within parameters outside of my control.

Since the launch of Applewood I’ve developed a creative approach to problem-solving which is great for coming up with strategies and solutions for clients.  Technically, I like to think that I’m more than competent across the board. I enjoy creating visuals about the company, our service and expertise - you can see all my videos here. 

Outside of work, I’m a regular track-day attendee at Oulton Park.  I love skiing and also do a lot of travelling.