Applewood continued to grow and the firm was working with an ever-increasing number of clients.  The financial services industry was facing huge changes and this led to the introduction of our first standardised fee and planning service. This meant that our charges were consistent – ensuring that clients were treated fairly by not paying more or less than another client for the same service. This is something that is important to Equilibrium today and is part of our guiding principles. 

New model portfolios were also established as an option for clients, with the aim of delivering specific average annual returns above inflation over the long term. 

Key events

  • A standardised 0.5% service fee was introduced 
  • Model portfolios were introduced