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Equilibrium seeing strong asset wins despite COVID-19

Equilibrium Financial Planning has announced strong asset wins throughout the months dominated by the COVID-19 pandemic, with the crisis not sparking a ‘dip’ for the Cheshire-based wealth management firm.

The £9m turnover outfit, which was recently named one of UK's Best Small Companies to Work For, has reported more asset wins of £16,900,000 throughout March and April 2020 which is more than the same period in 2019, during which it secured £12,400,000 overall.

Moreover, the company has reported year-to-date asset wins of over £84,800,000 – which is more than it did in the entire 2018/19 fiscal year.

Colin Lawson, who founded the company in 1995, said: “There was a certain nervousness around the ramifications of COVID-19 and what it might mean for the business and our industry.

“These results are phenomenal and demonstrate a clear confidence in the skill set and capability of our advisers.

“I’m incredibly proud of the way the team has conducted itself during the pandemic, ensuring that ‘business as usual’ can very much continue at Equilibrium – even whilst navigating unusual working conditions and the turbulence of the market.

“It’s great to see that we’re reaping the results of our hard work.”

The announcement follows a bumper few years for Equilibrium, which has seen the business hit £1bn AUM for the first time in its history; report record turnover levels; grow its headcount and become the only company to be listed in The Sunday Times top 10 Best Small Companies to Work For list for the past four consecutive years.

“Equilibrium has been going from strength to strength, and whilst making our clients wealthier and experiencing commercial success has been great, it isn’t what drives us as a collective.

“Our purpose is making people’s lives better, and that includes our team, our clients and our local community. I believe that us having this degree of clarity around our values and our culture has helped create a resilient business that can flourish even in the face of a global crisis such as COVID-19.

“We’re all driving towards that one common goal of bettering the lives of those around us, and this has meant our advisers have voluntarily given up their weekends and their spare time to ensure that they’re supporting our clients and doing all they can to protect their assets.

“We’re looking forward to continuing on with our COVID-19 charitable donation response and to guiding our employees and our customers through our exciting next phase of growth.”