The business continued to expand at a rapid rate. By the end of 2003, Applewood had client numbers in double figures for whom we looked after more than than £1 million of assets. Our financial planning service and fee structure continued to evolve which meant greater transparency and consistency.

A larger client base meant that the firm needed to expand its team. To strengthen the management, Andy Clarey and Debbie Jukes became partners of the business.

Key events

  • Applewood grows to have 11 clients with £1 million of assets
  • A new 1% fee was introduced
  • Andy Clarey and Debbie Jukes become partners